How to get the most out of your trade shows

You’ve booked a booth at a trade show or convention. You are ready to showcase and demonstrate your latest product or service. Now what? We are going to show you how to get the most from your trade show experience with commercial printing solutions. Being prepared can make a big difference to the success of your show!

What you need:

A Trade Show Display Booth

Pop-up booths are the most popular type of display for a trade show. Our highly portable standard display booths measure 8’ x 8’ or 8’ x 10’ when assembled. The pop-up frame is self-locking and made of lightweight aluminum. Everything packs neatly into a hard case which is suitable for air travel. The hard case can also double as a podium. Two halogen lights are an optional add-on.

Retractable Floor Banners

For small spaces, typical in a trade convention or trade show, these cost-effective retractable banners are ideal. The graphic area is an attention-grabbing 77 inches tall x 33 inches wide. Assembly is extremely easy. Just pull on the retractable banner and hook it on the extendable backbone attached to the stand. The banner is replaceable when they are worn, damaged or if you want to display another message. Our retractable banners come in convenient bags for portability and storage.

Hanging Banners

Vinyl banners with grommets are an economical option for large format prints. You can hang them on your table or a back wall. For very temporary use, we can print and grommet our heavy-weight paper banners.

Business Cards

What would a trade show be without business cards? Business cards are the single most important piece of your marketing collateral. Make the most of this communication opportunity with an impressive and memorable, quality printed business card. Wow your booth visitors with two-sided full colour cards on premium stock that make them stand out from the competition. Our complete finishing capabilities such as embossing, die-cutting, raised printing and lamination can make your card unique and give it a visual and tactile appeal.

Handouts/Product Brochures

Fact sheets, information handouts and product brochures are critically important commercial printing materials. They give your booth attendees something to take away with them when they leave your trade show booth. Our full service graphic design department can design a custom, compelling, and professional look to enhance the message you need to present to your potential customers.

Survey Cards/Draw Cards

Attracting potential customers to your booth is only a step in the process of increasing your customer base. Acquiring contact information is vital to following up on sales opportunities. An easy and friendly approach to capturing contact information is to conduct a survey or lucky draw using an entry form. A well designed card will record relevant information which can be added to your database for follow-up sales opportunities.

Follow-up Email/Direct Mail to Attendees

After the exhibition is over, you must follow-up on those leads you’ve generated. Email campaigns or direct mail campaigns are two options that allow you to maximize the potential returns from those leads. We can help you create and distribute both options. Increase your response rate by using the power of personalization to address your audience as individuals. Each communication is customized with unique information and/or graphics pertinent to the individual recipient.

Photo credits: BriYYZ

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Samco Printers is a full service commercial printer providing exceptional offset, digital and large format printing in Vancouver, British Columbia, Canada using the latest pre-press, printing and finishing technologies. We also have a fully equipped art department to handle your graphic and web design needs.

Want to find out more? Call our friendly and knowledgeable staff at 604.683.6991 for great advice on how to have a successful trade show. Or email us at sales@samcoprinters.com.

Already know what you need? Click here to request a quotation.